In today’s competitive market, plumbing companies that need to start using social media to promote their services are missing out. This is due to the fact that more and more consumers are using these platforms to identify local plumbers and other service providers. Nowadays, word-of-mouth is spread mostly through social media.
Thus, it is possible to suffer irreparable harm to your reputation if unfavorable comments are made about you on any of the numerous social media sites. Because of this, you need to take the initiative and begin utilizing this platform.
In addition, if you know what you’re doing on social media, you can boost sales for your plumbing company. Some plumbers are making millions of dollars a year partly due to their understanding of social media marketing.
If you want to join the ranks of overbooked plumbers, you need to be familiar with and adept at using modern forms of online networking.
Everything you need to know about the benefits, strategies, and tools of social media for plumbers is outlined in this guide.
Why Do Plumbers Need to Be on Social Media?
Before diving into the “how,” it’s important to understand the benefits of social media.
● Boosts Search Engine Optimization:
Search engine optimization (SEO) is crucial to any successful online marketing strategy. Search engine optimization (SEO) is the process through which potential customers learn about your plumbing company when they conduct online searches using search engines like Google. With a larger online following, more people will be able to find your company and its website, improving its overall performance (and sales).
● Facilitates the Development of Relationships:
You may have meaningful conversations with your social network followers using posts, messages, videos, and other types of interactive material. You may create meaningful connections with people, increasing the likelihood that they will become loyal followers.
● It’s Cost-Effective:
Paid advertisements and other internet promotion forms may quickly consume your marketing budget. However, setting up a social media presence takes very little time, is completely free, and can be done in a matter of minutes. You may use your budget to fund larger-scale initiatives and goals.
● Beneficial for the Emergency Services:
People often look for answers online or through social media when they have problems at home. Customers will feel more confident in your firm after reading positive reviews and profiles posted online.
● Combines Well With Other Advertising Strategies:
Email marketing and social media promotion work nicely together. For instance, you may ask those who have signed up to receive your emails to also follow you on social media, and vice versa. By doing this, you can ensure that your users have a consistent experience across all of your channels.
Which Social Networking Sites Are Ideal for Plumber Marketing?
When it comes to plumber-specific social media apps, there is no shortage of options. Of course, you may utilize them all, but as a microbusiness, you should pick one and master it. Yes, but which one? The following are a few examples of the possibilities:
Facebook:
You may create a Facebook page for your company. Reviews left by customers on a company’s Facebook page are a great way to start a word-of-mouth Plumber marketing campaign. You are also able to upload photographs, videos, and links.
Twitter:
Twitter is useful for communicating with clients, but due to character limits and the rapid pace of the newsfeed, your posts may not be noticed by everybody who could be interested in them. Put those hashtags to work for you!
Linkedin:
Through LinkedIn, you may expand your professional connections, particularly with prospective clients and partners in the business world. Maintaining an active personal profile is essential, but there are other tools available, such as Sales Navigator (a paid add-on) and a company page.
Instagram:
Since Instagram is image-based, it can be the perfect place to display photographs of your projects. The inability to link easily to external resources (such as your own website) is a potential drawback. However, you may connect with local consumers by using hashtags and geographical tags.
Youtube:
Youtube is for video content. Although it might be difficult to find local consumers, it is a fantastic way to advertise your plumbing services.
5 Social Media Success Tips
Using these guidelines as a starting point, you can guarantee that your social media marketing for plumbers is off to a successful start.
1. Be Aware of Your Posting Frequency
Knowing how frequently to publish should be your first priority when it comes to social media for Plumber marketing. Overdoing it with the postings might be annoying, but not posting enough can give the impression that your company is inactive. Different social media platforms call for different types of content since they all perform slightly different functions.
2. Use Hashtags
Hashtags in social media posts provide you with two benefits. For starters, they improve your content’ discoverability in results for relevant searches. Second, they make sure that what you’re writing about is in line with what’s currently popular in your field. Discovering trending social media hashtags for plumbers is easy with the help of many online hashtag tools.
3. Participate in Online Communities
Brand engagement may be boosted by interacting with local Facebook communities.
There’s more to online consumer engagement than just replying to a post’s comments. Involvement in community debates is also essential. You may find Facebook groups dedicated to topics like plumbing and the home services business. You may then position yourself as an engaging brand by starting engaging conversations, responding to ongoing ones, or just “liking” or “reacting” to comments.
4. You Should Do A/B Tests on Your Content
As with most forms of online marketing, finding the right approach to social media for plumber marketing requires a lot of trial and error. A/B testing is helpful in this situation. To compare the efficacy of two variants of a piece of content, or “A/B test,” researchers compare their results. For instance, you may make one Facebook post with a corporate update that only has text and another one with the same news but also contains an image. Examining which generates more likes, comments, and shares will provide insight into your audience’s preferences.
5. Measure Your Success With Metrics
Fortunately, there are several resources available to help you monitor your social media marketing’s long-term performance. Analytic tracking can be easily tracked using several online tools, such as the number of views, likes, comments, and clicks. You may use these analytics in the same way that you would use A/B testing to determine the direction in which your marketing efforts will yield the best results.
Plumbers May Increase Client Involvement Using Social Media
There is no doubt that promoting your plumbing company on social media may increase your client base and retention rates. Better more, you can fortify your online existence in a world that will only get more and more digital in the future.
Focusing on only one kind of social media at a time is the key to success. Find the channel that fits your content strategy and supports the present objectives of your business. Thereafter, your plumbing business may take advantage of everything that social media has to offer by using the aforementioned posting tips and methods.